Taking a Stance

Looks like the American Medical Association is finally taking a stance and condemning photoshopping. A little late, but better late than never.

The AMA this week formally denounced retouching pictures and asked ad agencies to consider setting stricter guidelines for how photos are manipulated before becoming advertisements. “We must stop exposing impressionable children and teenagers to advertisements portraying models with body types only attainable with the help of photo editing software,” said AMA board member Barbara McAneny.

Last year in France, members of parliament advocated attaching warning labels to imagery that had been digitally enhanced; lawmakers in England have also dabbled with the idea. Perhaps the AMA’s new stance will be the nudge America needs to follow our European friends’ lead. Unfortunately, our staggering eating disorder statistics seem to not be enough.

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